What have you learned from your audience feedback?

We used Question Pro in order to conduct the  first piece of research. We used this to create srveys and send them out online through social networks to participants. This allowed us to see the potential age of our audience, their gender, preferred horror sub genres, what horror movies they like and they way to watch films. All of this information then helped us form our own film based on the preferences of the audience. Another short attempt at feedback on the audience was when I have constructed my preliminary designs for the poster and the magazine. The quantitative date helped me decide on the format of the poster and the magazine  which would appeal to the audience more, so thus I constructed the magazine and the poster based on their preferences.

Finally, the last feedback piece was when put together a screening of the trailer to nine people which were given a survey of 10 questions each, to which they had to answer based on what they saw in the trailer.

What do you like about the trailer?

There were a range of answers to this specific questions, as the opinions varied. Some people liked the camera effect which complied with the idea of being filmed (night vision and fuzzy TV screen), others enjoyed the action such as the dragging scene, and others enjoyed the plot and the sounds. I believe those response were very pleasing as they pointed out things that my group and I put a lot of effort into making enjoyable for the audience.

What do you dislike about the trailer?

Many respondents felt that there was an issue with he quality of the sound. For example, some believe that the non-diegetic music was too loud and it covered the dialogue and the voice over. I think this is a result of our  equipment wise limitation. This does come across as worrying because the audience would not make sense fo the narrative without understanding the dialogue. Personally I believe that there was a problem with the volume of the specific device we used, because if we watched the trailer on smaller devices , there would be no issues with the quality of the sound.

What could be improved?

Understandably, some people referred to the non-diegetic music. One person believed that the editing was too fast, but considering the fact that the convention of a trailer states that the trailer

has to speed its face, so this can be just the fact that the editing didn't appeal to the particular preference of one person. Other people believed that the trailer needed to involve more blood, as we only show blood when Michael wipes his knife, and that the trailer should be more scary.

What aspects of the trailer make it a Slasher film?

These answers were gratifying from the most people, because they all appeared to understand what film genre they were viewing. We managed to evoke this through blood, knife and the music, as well as the simple title of the film. They all developed a well good understanding of who the killer was and this helped them understand the narrative.

Do you think the sound compliments the shots? Why?

Most of the responses to this questions were positive, thus the sound was working well with the shots. For example in the last shot where the villain seems to be stabbing a victim and the sharp bass sounds depicts his movements.

What would you rate our editing out of the following options?

‘Good’ was the answer that was mostly picked . One person selected ‘okay’ and the other ‘excellent.’ The results were fair because even though we managed to have some aspects of our trailer looking professional, we need to keep in mind that it was still an amateur piece of work which still needed improvement.

Could you understand the narrative and story line?

Many people said they did understand the narrative and the story line, to some extent, but not fully, because they could not hear the dialogue properly. However the way in which the shots worked and the acting gave out the main plot to some extent.

Would you go and see this film? Why?

This questions had different answered. Due to the fact that the slasher genre did not appeal to some people, some people say they would not go see the film. Not many people gave a reason to justify their answer and the those who did stated that the plot and the use of the camera effects (night vision, red recording button) is what would make the watch it.

Did this look to be at a professional level?

‘No’ was chosen by two people and the rest said yes or almost.  This was an appropriate response because we were limited on the editing software and we did not have the highest quality cameras, despite this we used the equipment we had at its best abilities and we made the trailer look as professional as we could afford.

What would you rate the trailer out of 10?

Seven came out to be the average score and it felt like it was a fair number considering the time and effort we put into the construction of the trailer.

Overall, I’d say that most of the responses were fairly pleasant and we understood what aspects of the trailer needed improvement.

The final piece of feedback came from social networks. We uploaded our trailer onto YouTube and then shared it onto Facebook.  We received 151 views and 7 likes, which I consider to be decent as this was an amateur project. We received feed back such as the fact that the trailer was ‘really good’. This final piece of feedback was  overall positive as we didn't receive any dislikes.